WebJul 5, 2024 · Simply put, green-washing is misinformation spread by an organization to present an environmentally responsible public image. ... When a company advertises a collection or line is ‘sustainable’, it implies the rest of their production is not sustainable. 4. Counterintuitive Values WebDec 18, 2024 · Eco-Business highlights the times when brands were called out for piggy-backing environmental or social issues. A protest against greenwashing during the Covid-19 pandemic. Shell, Johnson & Johnson and IKEA are among the corporates that have been accused of using misleading green claims this year. Image: Michael Fornton/Flickr.
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